Entertaiment is one of the most important areas in business management. This study aims to build a more solid entertainment academic discussion through multidisciplinary dialogues with the area and by a systematically built definition.

A great example is the Scheherazade story in the Persian professional storytelling tradition, which was later retold in many other forms such as music (by composers such as Rimsky-Korsakov, Ravel and Szymanowski), film and even video games. This illustrates the power of entertainment to inspire new ideas and media.